Privacy Policy

Last updated: 30 July 2026

This Privacy Policy explains how BHX Private Limited ("BHX", "we", "us", or "our"), which operates the brand altr through the website altrnow.com (the "Site"), collects, uses, shares, and protects your personal information when you visit or make a purchase from the Site.

By using the Site or placing an order, you agree to the practices described in this Policy. If you do not agree, please do not use the Site.

1. Who we are

The Site is owned and operated by BHX Private Limited, a company incorporated in India. For any privacy-related questions or requests, you can reach us at contact@altrnow.com.

2. Information we collect

Information you give us. When you place an order, create an account, or contact us, we collect details such as your name, billing and shipping address, email address, phone number, and order details.

Payment information. Payments on the Site are processed by our third-party payment gateway (Razorpay and/or PayU). Your card, UPI, netbanking, or wallet details are entered on and handled directly by the payment gateway. We do not collect or store your full card or banking details on our servers.

Information collected automatically. When you browse the Site, we automatically collect certain technical information such as your IP address, device and browser type, pages viewed, and referring URLs, using cookies and similar technologies (see Section 6).

3. How we use your information

We use your information to:

• process, fulfil, and deliver your orders, including sharing details with our logistics partner;
• send order confirmations, shipping updates, and transactional communications;
• respond to your questions, requests, and support enquiries;
• process refunds, replacements, and cancellations;
• detect and prevent fraud and secure the Site;
• improve our products, Site, and customer experience; and
• with your consent, send you marketing communications about altr (you can opt out at any time).

4. How we share your information

We share your personal information only as needed to run our business:

• Logistics partner: We share your name, address, phone number, and order details with Shiprocket and its courier partners to ship and deliver your order.
• Payment gateway: Razorpay and/or PayU process your payments and handle your payment credentials.
• Service providers: We may share data with vendors who help us run the Site, analytics, email/SMS communications, and customer support, under confidentiality obligations.
• Legal reasons: We may disclose information if required by law, regulation, legal process, or a governmental request, or to protect our rights, users, or the public.

We do not sell your personal information.

5. Third-party links and services

The Site may use or link to third-party services (for example, the payment gateway, analytics tools, or social media). Their handling of your information is governed by their own privacy policies, and we encourage you to review them. We are not responsible for the privacy practices of third parties.

6. Cookies

We use cookies and similar technologies to keep the Site working, remember your cart, understand how the Site is used, and support marketing. You can control or disable cookies through your browser settings, though some features of the Site may not function properly if you do.

7. Data retention

We retain your personal information for as long as needed to fulfil the purposes described in this Policy, including to complete your orders, comply with our legal, tax, and accounting obligations, resolve disputes, and enforce our agreements.

8. Data security

We take reasonable technical and organisational measures to protect your personal information against unauthorised access, alteration, disclosure, or destruction. However, no method of transmission or storage over the internet is completely secure, and we cannot guarantee absolute security.

9. Your rights

Subject to applicable law, you may request to access, correct, update, or delete your personal information, or withdraw consent to marketing communications. To make a request, email us at contact@altrnow.com. We may need to verify your identity before acting on your request.

10. Children's privacy

The Site and our products are intended for adults. We do not knowingly collect personal information from children. If you believe a child has provided us personal information, please contact us and we will take appropriate steps to delete it.

11. Changes to this Policy

We may update this Privacy Policy from time to time. The updated version will be posted on this page with a revised "Last updated" date. Your continued use of the Site after changes are posted constitutes acceptance of the updated Policy.

12. Contact us

For any questions, concerns, or requests regarding this Privacy Policy or your personal information, contact:

BHX Private Limited (altr) Email: contact@altrnow.com Website: altrnow.com

[Registered address to be added.]